We believe without this value being the first in order, nothing else will function or be of any lasting value. Our commitment is to do the right thing, the right way, always, whether others take notice or if nobody is watching. We hold ourselves at a corporate level and our sales force to the highest standards, this way we will never be compelled to have to defend wrong or misleading actions.

We believe LiBu is unity of legacy intertwined with loyalty, where individual ego is replaced by togetherness, for by togetherness we achieve more as the sum of all the parts together achieves more than each part on its own. We cultivate this by maintaining a strong family focus, from our corporate team to our amazing Representatives, working on One Team, trusting each other, placing the needs of others first, helping people develop and perform, and act selflessly, always focused on the growth and well-being of their families, customers, teams, and their communities.

We believe how you do anything, is how you do everything. This is truth: 99% is hard, but 100% is a sinch. Our default commitment is always to deliver above the promise. By not cutting corners from the top down, our culture dictates we will expect the best products, plans and programs from corporate, and corporate will hold its Representatives to the highest standards in ethics and salesmanship.

We believe you can enjoy life unlimited when you decide to create more space for personal, spiritual, physical, emotional and financial enjoyments. To have more, you must become more, and to become more, you must direct massive results-oriented actions in the right vehicle. The residual income opportunities only offered by LiBu are designed to help you create those spaces for your enjoyment; but remember: Freedom is never free. You have what it takes, but it will take everything that you have, and with LiBu, you have a partner to help you achieve freedom at whatever level you desire.

We believe our greatest asset is found in our people that lead, whether at corporate or on the field. We are committed to developing and supporting leaders who develop leaders and followers within their marketing organizations. No matter what your background, ethnicity, education, gender or preferences are, if you are coachable and give us one good year of your life, we WILL grow you, and significant financial and non-financial recognitions will mark you advancement. Our leadership style from the top down is modeled after servant leadership, not authoritative leadership. From the top down, our LiBu leaders share power instead of having one person or a small group of persons hoard it.

We believe your "Why" needs to make you "Cry", meaning, it must be so powerful and compelling, that it motivates you from within to reach your goals and ignite your passion. With purpose guided by passion and discipline that leads to massive results-oriented actions, your dreams WILL be achieved. Your strong "Why" improves your health, grows your business, supports your family, and helps achieve greater personal growth. LiBu will help you define and remind you of your why, live out your why, and that's how you'll fly.

We believe that every day we are alive affords us to paint our own picture on our legacy canvass. We focus on enjoying the experiences that make the moments that create the legacies our lives have to offer those coming after us. This is why at LiBu, we celebrate each other as human beings, and humans doing. We are present. We embrace and appreciate laughter, discover new experiences, and treasure precious moments at high levels of consciousness, where unconditional love and uncontrollable laughter compels us to live life out loud. This is LiBu: The Residual Income Company.